CLIENT SPOTLIGHT:
ROLLIN’ DOUGHNUTS
Rollin' Doughnuts was a fresh take on the classic doughnut shop, with a goal of bringing original-style, made-from-scratch treats to Park City, Utah. Set to open in Kimball Junction, the brand needed a strong identity that could seamlessly extend across its brick-and-mortar location, packaging, digital presence, and future expansion plans—including delivery, local partnerships, and potential franchise opportunities.
I worked with the founders to develop bold yet inviting branding, crafting a cohesive logo, color palette, website design and unique voice that would resonate with both locals and visitors. The result? A visually delicious brand ready to roll, from their storefront to their merch and beyond.
BRANDING & LOGO DESIGN
The Rollin' Doughnuts brand was designed to be as vibrant and irresistible as the doughnuts themselves. I developed a complete Style Guide, original branding, graphics, and a custom logo that blended the nostalgia of classic doughnut shops with a fresh, modern twist. The brand’s identity is bold yet approachable, featuring clean lines, a simple yet striking color palette, and typography that feels both timeless and energetic. Every design choice was intentional—understated enough to let the bakery’s creations shine, yet full of personality.
The brand persona? A morning-loving, fun-seeking extrovert with an infectious smile— who wakes up before sunrise, ready to bake, dance, and bring joy to every customer. This spirit carried through in every detail, from the witty, feel-good language to the vibrant, inviting aesthetic. The result is a brand that’s as delightful and memorable as the treats it represents—because at Rollin' Doughnuts, the good times (and the dough) are always rolling.
The Rollin' Doughnuts website was designed to be as inviting and easy to navigate as their shop itself. Prioritizing a visually rich experience, I created a layout that showcased mouthwatering product photography, a seamless menu link, and a dedicated section for large-order deliveries—making it effortless for businesses to place bulk orders. The site also integrated a newsletter signup for promotions and updates, a live Instagram photo feed pulling in tagged content, and clear, accessible business information, including hours and contact details. The result? A dynamic, user-friendly digital presence that keeps customers engaged and craving more.
