POWDERBIRD
HELICOPTER SKIING
Powderbird Helicopter Skiing is Utah’s premiere helicopter skiing operation, flying since 1973. Based out of Utah’s stunning Little Cottonwood Canyon, they operate on the largest commercially permitted area in Utah, larger than all of the Utah’s ski resorts combined.
From 2017 through 2019, I worked at Powderbird, beginning in client sales and trip planning. Eventually I took over as the Marketing Manager, working directly with the founding partners and lead guides.
While at Powderbird, I managed the company social media channels, lead the overhaul and redesign of their websites, assisted in managing partnerships/ambassador relations, and was in charge of our company email marketing.
In addition, when I wasn’t busy catching rides up to the most beautiful peaks in Utah to create content, I also designed all of the brand marketing collateral and created blog content.
I left Powderbird shortly after giving birth to my own little skier. :)
MARKETING & BRAND RELATIONS
During my time managing the marketing efforts, I was responsible for driving seasonal bookings through strategic sales and branding efforts. This role involved crafting compelling sales decks, collaborating with brand partners to enhance visibility, and executing targeted weekly email marketing campaigns. I also created content for the brand blog and social media channels. By focusing on these key areas, I built awareness and excitement around the heli-skiing experience, attracting both new and returning guests each season.
During my time at Powderbird, we placed ads in a variety of popular ski/snowboard magazines, in SkiUtah media placements, and more local publications. Marketing and collateral included Hydroflask (a sponsor of Powderbird) bottle inserts, sales rack cards, custom map graphics, and sales decks courting new partnerships and sponsors.
PRINT & DESIGN
PHOTO & VIDEO CONTENT
In order to properly market the helicopter skiing experience, I had to experience it first hand. When not managing brand relations and marketing responsibilities, I had the incredible opportunity to experience Utah’s famous “Best snow on Earth” via heli. Participating in the heli-skiing operation directly, and then accompanying VIP guests to capture photographs was a life changing experience. Here is a small collection of highlights from my photography and video portfolio.
WEBSITE REDESIGN
Tasked to migrate the Powderbird website (built on a proprietary platform) so our staff could manage content and editing, I directly project managed the site migration with a local agency. I then lead the redesign to reflect a modern look and feel. My focus included improving the sales funnel, online bookings, highlighting important client information and created an easily accessible FAQ that covered frequent client questions. I also created a blog to highlight weather reports, current conditions, and shine a spotlight on our partners and sponsors.
