CLIENT SPOTLIGHT:
AMY LEE CRAWFORD
Amy Lee Crawford is a highly respected mental health expert with a PhD in Transformative Psychology, bringing over 25 years of experience as a therapist, educator, trauma recovery coach, writer, and speaker. She approached me to design a website, develop a logo, and establish a light brand identity that would authentically convey her story and expertise.
The goal was to create a professional yet welcoming online presence that provided her clients with access to valuable resources, materials, and courses. The result is a thoughtfully designed brand that reflects her depth of knowledge and commitment to healing and transformation.
BRANDING & LOGO DESIGN
For Amy Lee Crawford’s branding, she wanted a logo that felt deeply personal—something that reflected both her expertise and her compassionate, holistic approach to mental health. We landed on a signature-style script logo, evoking warmth, authenticity, and a sense of connection. The color palette draws from rich earth tones and natural textures, creating a grounded and calming aesthetic that aligns with her approach to healing. Subtle influences from Eastern methodology and mindfulness practices were woven into the brand identity, reflecting how she bridges Eastern and Western mental health philosophies. The result is a brand that feels organic, intentional, and inviting—perfectly mirroring Amy’s work in trauma recovery and transformation.
Amy Lee Crawford’s website was designed to be a comprehensive yet inviting platform that reflected both her vast expertise and her deeply personal approach to mental health. A key focus was creating a structured yet intuitive layout that allowed visitors to explore her impressive background, dive into her writing through a dedicated blog, and access a carefully curated resource section filled with books, articles, and videos she frequently shares with clients.
To help Amy connect with potential new clients, we incorporated a "Discovery Session" offering, allowing visitors to explore whether her practice was the right fit for them. The heart of the website, however, was the "Paths" Soul Work Program—a dedicated section outlining two transformational paths: Group Soul Work and Individual Soul Work, providing clear guidance on the journey each offered.
Beyond her practice, Amy also wanted to highlight her role as an educator, trainer, and public speaker, so we developed a section dedicated to her availability for workshops and speaking engagements. A collection of testimonials from clients and colleagues added a layer of trust and credibility, ensuring visitors could see the impact of her work firsthand. The end result was a seamless blend of professionalism and warmth—an online home that truly represents Amy’s unique approach to healing, teaching, and transformation.
