CLIENT SPOTLIGHT:
LAURIE EASTWOOD
Working with Laurie Eastwood was a wonderfully unique and inspiring journey.
Laurie isn’t just an artist—she’s a storyteller, a teacher, and a lifelong creator who views art as both a daily practice and a way of life. My role was to craft a brand that reflected not only her body of work but also the essence of who she is: someone who finds joy in experimentation, storytelling, and symbolism.
Through in-depth conversations, I gained insight into her creative process, personal inspirations, and philosophy on art, allowing me to design a website, logo, and brand identity that authentically showcases her art and personality.
The result is a digital space that celebrates Laurie’s passion for free expression and her role as a creative guide. Whether displaying her intricate paintings or highlighting her work as a teacher, her site invites visitors to connect with her journey and explore the beauty and depth of unrestricted creativity.
BRANDING & LOGO DESIGN
Laurie’s brand was born from the vibrant energy of her artwork and the creative vitality she brings to everything she touches. For her color palette, I drew directly from the bright, expressive hues found in her paintings, ensuring the brand visually reflects her artistic spirit. Every element—from the colors to the logo—was designed to feel like an extension of Laurie’s creativity and personality.
Using digital drawing techniques, I recreated custom icons and a logo inspired by her original artwork. This gave her brand a personal touch, aligning every visual element with her voice and artistic style. The result is a cohesive brand identity that feels authentic and tells Laurie’s story in a way that’s both compelling and consistent. Whether visitors are exploring her art or learning about her classes, the branding seamlessly ties her world together, creating a unified experience across every touchpoint.
Laurie needed a website that could do it all—showcase her latest artwork, feature galleries of past pieces, share information about her class schedule, and provide an easy way for people to contact her. I created a custom design that reflected her beautiful personality and art. The result is a clean, vibrant site that reflects her artistry and makes it easy for visitors to explore her work, connect, and sign up for workshops.
