CLIENT SPOTLIGHT:
AVANTLINK
AvantLink is a leading cost-per-sale affiliate marketing network, known for its innovative platform that enables marketers and influencers to drive revenue through strategic partnerships and commission-based earning. Their main vertical is the outdoor industry. During my time at AvantLink, I was on the marketing team as their Marketing and Communication Strategist. I also took on product manager and in-house graphic designer tasks, overseeing design and webpage elements for key projects, including their signature annual event, AvantExpo.
My role involved managing the graphic design for AvantExpo’s website, creating a seamless user registration flow, and working alongside the event team to design unique visual elements, from attendee and sponsor newsletters to on-site signage and promotional materials. Additionally, I spearheaded AvantLink's Ten Year Charity Challenge campaign, designing digital assets and coordinating all aspects of the project. This campaign, launched to celebrate AvantLink’s decade-long impact, raised $10K for Charity: Water through a targeted effort involving landing pages, social media graphics, and promotional materials, showcasing both AvantLink's commitment to community impact and my creative project management skills.
MARKETING COLLATERAL
Beyond digital design, I created a range of marketing collateral to elevate AvantLink’s brand presence across multiple channels. From custom buttons and postcards to polished sales decks and case studies, I ensured every piece reflected a cohesive, professional identity. I designed advertisements and flyers for major tech events, crafted event promotions for AvantExpo, and developed custom holiday greeting cards that resonated with clients. Additionally, I spearheaded the design for AvantLink’s Charity: Water fundraiser, producing compelling graphics for online marketing efforts that helped drive engagement and donations.